Illamasqua is the product of a heady mix of influences; from its roots in the dark and illicit 1920s Berlin club scene, to a rich heritage in the manufacture of make-up for film and theatre, to inspiration taken from members of the alternative scenes for whom self-expression is paramount, to the 'night-time diva' on the high street who explores her alter ego on a night-out.

A night-time make-up that empowers women and men to explore their alter egos, Illamasqua encourages self-expression and champions individuality.

Curventa created a 3D visual language for the brand, building upon the rich heritage of the make-up manufacturers and their consumers. The end result is a confident, mature, premium line-up that extends into several 'alter-egos' whilst maintaining the brand values and promise.

Curventa provided a full product development service from hand sketches to final production information whilst continually ensuring a smooth path to manufacture with quality data.

Illamasqua launched exclusively in Selfridges Oxford Street on the 1st of November 2008, and is now rolling out across the UK and Sephora outlets in the US. Curventa and Illamasqua jointly won a prestigious Starpack award for the Health & Beauty category 2009.